Privacy Policy
Phoenix Guided Tours respects your privacy and is committed to handling personal information lawfully, fairly and transparently. This Privacy Policy explains how we collect, use, store, share and protect information when you visit phoenixs.pro, contact us, make an enquiry, join a mailing list or book a guided walk in London. We operate with regard to the UK General Data Protection Regulation, the Data Protection Act 2018 and, where relevant, comparable consumer privacy principles expected by visitors from other jurisdictions.
Who we are
Phoenix Guided Tours is a London guided tours and city walks business. For the purposes of data protection law, we act as the data controller for the personal information that you provide directly to us or that we collect through normal operation of our website and booking processes. If you have questions about this policy or about the way your information is handled, you may contact us by email at [email protected] or by post at 12 Chancery Lane, London WC2A 1AA, United Kingdom.
Information we collect
We may collect your name, email address, telephone number, billing details, booking preferences, group size, accessibility requests, correspondence history and any other information you choose to provide in an enquiry or booking form. If you purchase a tour, we may also collect transaction-related information such as the service booked, date, time, payment status and partial payment references supplied by secure payment partners. We do not intentionally collect more data than is reasonably necessary for the provision of our services.
We may also collect limited technical information when you use our website, such as IP address, browser type, device information, referring pages, time zone, pages visited and basic usage patterns. This information may be gathered through server logs, cookies and analytics tools. In some cases, information is collected automatically so that we can maintain site security, understand demand for our London tours, improve page performance and identify technical problems.
How we use your personal data
We use personal data to respond to enquiries, confirm bookings, communicate meeting point details, manage private tour arrangements, process payments, provide customer support, maintain business records, improve our website, prevent misuse and comply with legal obligations. Where you have actively opted in, we may also use your contact details to send occasional news, offers or updates about future tours. You can unsubscribe from marketing messages at any time.
We may also use information in an aggregated and non-identifying form to better understand which routes, pages and enquiries are most useful to visitors. This helps us improve the clarity of our website, refine our tour descriptions and plan future services in London.
Legal bases for processing
We process personal data on one or more recognised legal bases. These include the performance of a contract when you book a tour or request services from us, legitimate interests where we need to run and improve our business responsibly, compliance with legal obligations such as tax or accounting requirements, and consent where you have specifically agreed to receive marketing communications or accept certain non-essential cookies.
Sharing your information
We do not sell personal information. We may share relevant data with carefully selected service providers where necessary to operate our business effectively. This may include payment processors, website hosting providers, email delivery platforms, analytics providers, booking administration tools and professional advisers such as accountants or legal consultants. Such providers should only process information on our behalf for appropriate business purposes and subject to confidentiality and security obligations.
We may also disclose information where required to do so by law, regulation, court order or competent authority, or where disclosure is reasonably necessary to establish, exercise or defend legal claims, investigate fraud, protect our rights, or keep our website and customers safe.
International transfers
Some suppliers may process data outside the United Kingdom. Where this occurs, we seek to use reputable providers and appropriate safeguards designed to protect personal information, such as adequacy regulations, contractual protections or other recognised transfer mechanisms. International transfers are limited to what is reasonably necessary for the operation of our website, bookings and communications.
Data retention
We keep personal data only for as long as necessary for the purpose for which it was collected, including customer service, record keeping, legal compliance, accounting and dispute resolution. Enquiry records may be retained for a reasonable period in case you return to book. Booking and transaction records may be kept longer where required for tax, audit or regulatory reasons. When information is no longer needed, we aim to delete it, anonymise it or securely archive it in accordance with retention practices.
Your rights
Depending on the circumstances, you may have the right to request access to the personal data we hold about you, ask for inaccurate information to be corrected, request erasure, object to certain processing, request restriction of processing, or ask for portability of data you provided to us. Where processing is based on consent, you may withdraw that consent at any time without affecting earlier lawful processing. You may also complain to the Information Commissioner's Office if you believe your rights have not been respected.
Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, disclosure, alteration or loss. These measures may include secure hosting arrangements, password protection, limited administrative access, secure payment handling through specialist providers and periodic review of website and booking processes. No website or online transmission can be guaranteed absolutely secure, but we work to maintain appropriate safeguards for a business of our size and nature.
Children's privacy
Our website and services are not directed specifically at children. Where a parent, guardian, school or responsible adult books on behalf of a child, we ask that only information necessary for the booking or safety of the tour be provided. If we learn that personal data has been submitted inappropriately, we will take reasonable steps to address the issue.
Third-party links
Our website may contain links to third-party sites, including map services, payment providers or cultural venues. We are not responsible for the privacy practices of those separate websites, and you should read their own policies before providing information.
Policy updates
We may revise this Privacy Policy from time to time to reflect operational, legal or technical changes. The most recent version published on our website will apply from the date of posting. We encourage visitors to review this page periodically.
Contact us
If you have any privacy-related query, request or complaint, please contact Phoenix Guided Tours at [email protected], telephone +44 20 7946 0958, or write to 12 Chancery Lane, London WC2A 1AA, United Kingdom.
Contact
Questions about this policy can be sent to [email protected] or by post to Phoenix Guided Tours, 12 Chancery Lane, London WC2A 1AA, United Kingdom.